PTS Social Media Blog

Ping: The Next Big Thing?

Doug Greenwald — Fri, 03 Sep 2010 20:10:19 +0000

Steve jobs introducing Ping

Those of you up to date on all the social media news might have already heard that Apple launched its own “social media thing” that runs while your on iTunes this week. To sum it up, it is essentially a way for users to know what artists their friends are listening to and help them find out about new artists they may like. It does this by having an activity stream similar to facebook and twitter with status updates of artists and songs.

Although in its infancy, Ping is a great idea for artists with a large following already. When typing in your favorite genre of music, generally the larger artists in the category come up and are recommended for you to listen to and follow. Ping would be great if created for the smaller artists in mind, but it is not very friendly to the smaller artists with little publicity.

Right now, I’m not very impressed with Ping and it doesn’t really seem like something I’d want to use, but it is only a week old. Apple will work out the kinks and make it a better product at some point. Knowing how good or bad this could potentially be is still up in the air. Only time will tell if it will go the way of facebook and explode in popularity or the way of myspace and in the words of one Mike Tyson “fade into oblivion”. Try it out and decide for yourself.

Have you tried out Ping? What do you think, leave a comment.

Lady Gaga is #1

Doug Greenwald — Fri, 20 Aug 2010 21:19:11 +0000

It’s official! Lady Gaga has surpassed Britney Spears in the battle of ‘most followers on Twitter.’ Gaga now has a running total of 5,669,128 followers to Spears’ 5,668,005 followers. With this victory Gaga is now the most followed person on the two biggest social media outlets (the other being Facebook). Are you on Facebook or Twitter yet?

Don’t Make Me Defriend You

Doug Greenwald — Mon, 09 Aug 2010 18:19:28 +0000

It seems that everyone has claimed the title of being a social media expert in the year 2010. Although there is no official social media degree one can obtain many are spending top dollar for someone to tell them how to do social media. People across the U.S. are attending social media boot camps, seminars and workshops hoping to win big. Although there are some general guidelines one should follow when trying to gain a presence on social media it is important to add your own personality and flavor to each of your accounts and not just do social media the way “The Guy” told you to. That is not to say having your social media handled by a professional couldn’t prove beneficial but it is important you create something that represents your true self. So many people have jumped on the bandwagon of revealing hidden social media tips and it is my opinion some of these tips are proving to be detrimental in gaining a strong following. PTS Social Media with a tag line of We Do It For You would like to share their insight on the Top 10 Things That Will Get You Defriended on Facebook. So even if you have more than a 1000 friends and your social media expert said it was ok please take our advice and let us do it for you.

1) Pick an appropriate Facebook picture. There is nothing more unappetizing then letting someone into your Facebook community who looks like a mass murderer.

2) Please do not post information on a daily basis regarding Internet Marketing. There is nothing more invasive then being invited to webinars, or how to make things “go viral”, or about how social networking is not just “some fad.” Once in a while but every day is a NO NO.

3) Making an account for your baby and dog is one thing but when that baby starts posting information on your wall it is fair to say the line has been crossed.

4) It is okay to comment on someone’s Facebook if you feel deeply compelled by what they wrote. It is not okay to become a stranger’s biggest fan. Do not repeatedly post on someone’s Facebook wall that you do not know.

5) It is a big problem when people release photo shoots of themselves looking at their computer with slightly contorted model face. This can result in automatic defriend.

6) Do not max out the number of friends you have on Facebook. When I befriend someone and I can’t be their friend but I can be their fan it feels like I won a consolation prize.

7) Please do not befriend me if you don’t have a Facebook profile picture of an actual human. How do I know who you are if I am forced to look at some cryptic images.

(8) It is strange when someone you barely know is befriending your family members and school friends from another state. It feels like a stalker trying to invade all areas of your life.

9) Do not post your political opinions on Facebook. Sure it’s your page but by ranting your beliefs could drive some unexpected people away.

10) Do not what ever you do befriend someone again after they defriended you even if you think it was a mistake.

PTS Social Media feels inclined to educate you on all things relating to social media so if you have ever defriended someone please post your story below.

By, Andrew J. Shainker

Account Executive

How Finding Stuff On The Web Became a 20 million dollar business

Doug Greenwald — Wed, 04 Aug 2010 19:07:36 +0000

Five Facebook No-Nos for Divorcing Couples

Doug Greenwald — Wed, 04 Aug 2010 18:03:52 +0000

Showing Off

Pictures or discussions of new purchases or vacations are fun, but they might color the court’s view of your finances and affect your settlement.

Letting It All Hang Out

If you’re in a custody battle, your ex’s lawyers would love to present you as the nonnurturing type. Delete all the crazy party photos.

Getting Tagged

It’s not just your page you have to worry about. Make sure your friends’ photos of you can’t be used against you either.

Venting

Don’t talk smack about the lawyers, the judge and especially your spouse — on your page or anybody else’s. (You think your kids never use a computer?)

Cutting Off Everyone

Don’t “defriend” in-laws or your ex’s friends right away. People need time to adjust. Unless it’s really high-conflict. Then go for it.

Information was gathered from NY Times

The Old Ways Of Advertising

Doug Greenwald — Tue, 03 Aug 2010 22:02:48 +0000

The ways of marketing our forever changing. What worked a year ago may not work today. The frontier of getting your message out to the right demographic of people requires more than just spending money. It requires a strategy, a new channel for your message, and most importantly a way to track results. Social media when used under the precision of a professional is a great and effective way to get your message across and brand your business. After all it took radio 38 years to reach 50 million users. It took TV 13 years to reach 50 million users and it took Facebook only 9 months to add more than a 100 million users. Social media allows you as a business owner to educate your audience and specifically tailor and target your message to each individualized person who is on the web. Social media marketing has the ability to allow you to reach more than 500 million users on Facebook, a wide range of CEO’s on LinkedIn and even celebrities on Twitter. The benefits of using social media marketing allows a business owner like yourself to drive thousands of targeted users to your Facebook Fan Page, be published on hundreds of blogs and evenbe tweeted about by your competition. Whether it’s using a blog to showcase your company’s achievements, or using Twitter for fast, personal customer service, Social Media Marketing has a proven track record in getting you the results you are looking for. Call me crazy but the old ways of marketing seem to be barely keeping a float. For starters social media marketing is 1/5 the cost of print advertising. Although your message is published in a reliable publication when using print that same content can also now be found online minus the advertisements. Why spend money on radio after all with new satellite radio people can now opt out of those intrusive advertisements. Then there is good old fashioned TV but with digital recorders fast forwarding through commercials have almost become second nature. Social media marketing is unique because our online campaigns transcend the web and enter the offline world in order to generate leads and sales. So what are you waiting for call PTS Social Media today! 480-656-7235

Is Your Business On Facebook?

Doug Greenwald — Wed, 28 Jul 2010 17:51:52 +0000

If you are a business owner who still believes that Facebook is just meant for college kids you are surely mistaken. There are more than 500 million users worldwide on Facebook with 50% of its users logging on in any given day. In reality business owners and big named brands across the globe are jumping onto the Facebook bandwagon at astonishing rates. Big name brands from Macy’s to AXE have increased engagement and revenue since joining Facebook but what about the small mom and pop shops is it beneficial for them to join Facebook? If you are a business owner big or small and are still on the fence if your business could benefit from using Facebook look no further because PTS Social Media has compiled a list of:

The Top 10 Reasons Why Your Business Should Use Facebook!

1) Consumers trust their friends and family more than any other sources of information about products and services.

2) 60% of Facebook users are more likely to recommend a brand after becoming a fan.

3) 70% of brands indicate that they planned to increase spending on offsite social media investment, including Facebook in 2010.

4) If you set up clear expectations of your Facebook page it can be used to promote discounts, new services and company information.

5) It gives your business a chance to respond to any customers who may be left unsatisfied with your service or product.

6) Facebook pages have become an extension of your business online.

7) By connecting with fans through natural conversation your current and potential customers will gain trust and deeper engagement with your business.

8 ) By Facilitating peer-peer interactions, brands can maximize efficiency by allowing fans to do the work for them.

9) Facebook pages can lead customers back to your corporate site and vice versa. It is essential to integrate Facebook features into your corporate website.

10) The results on your Facebook page can be measured

It is time for you to jump on the social media bandwagon. It is time for you to put down the one-way directional marketing playbook and tap into the two-way behaviors of social media. When done under the procession of a professional Facebook has the ability to make you money. If you are interested in a free consultation on how PTS Social Media can help brand your business on Facebook give us a call today 480-656-7235!

Benefits of Social Media Marketing in Scottsdale

Doug Greenwald — Wed, 21 Jul 2010 17:18:20 +0000

Although the social media train has left the station you still may have your doubts if you want to jump on. Although you may have heard of social media sites such as Facebook and Twitter you might have the belief that it is meant for college students and adolescents. You may not realize that these social media sites can help generate revenue for your business. Social Media Marketing when done in the hands of a professional can help gain you exposure and massive amounts of traffic by simply promoting your business through Social Media channels. PTS Social Media, a Scottsdale Marketing Firm, has compiled a list of the Top 10 Benefits of Using Social Media Marketing.

1) It is a fraction of the cost of print advertising. The truth of the matter is news papers may be dying but the need for content has increased now more than ever. This means low-cost but high returns.

2) Allows you to connect with you customers even when your doors close. Although your business may only be open from 9 to 5 that does not mean you can’t still engage with your customers or promote information about up and coming events, products and services.

3) With print advertising once your ad goes to print that is it. Social Media Marketing on the other hand allows your promotions to evolve on a day to day basis.

4) Allows you as a business owner to see what is working and what is not. Feedback is encouraged on social media channels allowing you to see what your web audience relates too.

5) Allows you to seek out potential new customers based on what has already been established as your current demographic.

6) Helps you to appear higher within Google. This means when someone is looking for a business in your area you have a better chance of that person clicking on your information.

7) Permits you to follow your competition. If you are like me you want to know what your competitors is doing to drive traffic through their doors. Now with Social Media Marketing you can see what offers your competition is putting on the table to succeed.

(8) Get the message out Faster and to more people. Social Media enables more rapid sharing of information. It may take hours, or even days, for a new announcement to reach the end consumer through traditional channels but with Social Media it is a matter of seconds.

9) Social Media Marketing uses tools such as blogs to increase awareness and image. Blogging can help “spread the word” about a company, its products, and its services to more people, dramatically increasing brand recognition and awareness.

10) Can help create a list of loyal followers. These followers will keep bringing your company business and referring it to others if they are pleased with what they are finding on your social media channels.

If you are truly interested in using online media sites to spread the word about your business, you would easily benefit from hiring a professional to help you with the details. Someone who works in this field and knows what they are doing can give you a lot of tips and bring you a bigger return on investment than you could have done on your own. So what are you waiting for give PTS Social Media a call today 480-656-7235

90+ Year Old Married Couple Is You Tube Hit

Doug Greenwald — Mon, 19 Jul 2010 19:20:30 +0000

Frances and Marlow Cowan don’t really understand what You Tube is, but they know they are a huge hit. See how an impromptu performance has turned this oh-so-fun couple into an internet sensation. I dare you to watch this story and not come away smiling.

Facebook and Twitter coming to Xbox LIVE

Doug Greenwald — Mon, 19 Jul 2010 18:15:03 +0000

Facebook and Twitter are coming to Xbox LIVE! Connect with your friends anytime, anywhere, any couch. Find out more information about social media marketing by visiting Our Website.